John Lewis new Menswear label

John Lewis has recently launched a new Menswear label called John Lewis British within the John lewis & co range. The range is aimed at a younger consumer as they say,  ''The younger more stylish and discerning' menswear market.

The range will sit both with the fashion brands within John Lewis such as Barbour and Ted Baker and the existing John Lewis menswear label. The inspiration for the brand was taken from looking back into the history of John Lewis resulting in the labels of the clothing that are hand printed.